Top 5 Responsive Search Ads Tools (Free + Paid)

Responsive search ads let you create an ad that adapts to show more relevant messages to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads automatically tests different combinations and learns which combinations perform best. By adapting your ad’s content to match potential customers’ search terms more closely, responsive search ads may improve your campaign’s performance.

Following Google’s announcement, responsive search ads will be the only ad format available in Google Ads after 30th June 2022. You need to get comfortable with this new ad format if you want to advertise!

To help you get started, we’ve put together a list of the top 5 tools for creating responsive search ads.

Google Ads

Google Ads is the most obvious tool for creating responsive search ads, as it is the platform on which they will be shown. If you want to create a responsive search ad, you need to be logged into your Google Ads account.

You will then be asked to enter your headlines and descriptions. You can enter up to 15 headlines and 4 descriptions, giving you a lot of potential combinations for Google to test. Be sure to enter your headlines and descriptions with care, as these will be what potential customers see when your ad is shown.

You can see the ad strength for each headline and description as you enter them. The ad strength is Google’s way of telling you how relevant your headlines and descriptions are to potential customers’ search terms. The higher the ad strength, the more likely your ad will be shown.

Pros of Google Ads:

• You can create responsive search ads directly in Google Ads.
• You can use it on any device with an internet connection.

Cons of Google Ads:

• You need to have a Google Ads account to use it.
• It can be challenging to learn how to use the platform.

Microsoft Ads Editor

If you want to create responsive search ads for Bing, you can use the Bing Ads Editor tool. This tool is a desktop application that lets you manage your Bing Ads campaigns.

To create a responsive search ad using Bing Ads Editor, create a new ad group. Then, under “Ad Type,” select “Responsive search ad” from the drop-down menu.

You will then be able to enter your headlines and descriptions in the fields provided. You can enter up to 15 headlines and 5 descriptions. As with Google Ads, be sure to take care when crafting your headlines and descriptions, as these will be what potential customers see when your ad is shown.

Pros of Bing Ads Editor:

• You can create responsive search ads directly in the tool.
• It’s free to use.

Cons of Bing Ads Editor:

• You need to have a Bing Ads account to use it.
• You need to install the software and can’t access it from any device

Google Ads Editor

If you’re a power user of Google Ads, chances are you already use the Google Ads Editor. This tool lets you make bulk changes to your account and can be a real time-saver.

To create a responsive search ad in the Google Ads Editor, click on “Ads” in the sidebar and then “+New ad.” As with the regular Google Ads interface, you will be asked to select your ad type, and you should choose “Responsive search ad.”

You will then be able to enter your headlines and descriptions, just as you would in the Google Ads interface. Once you’re done, click “Save,” and your ad will be uploaded to Google Ads when you next sync your account.

Pros of Google Ads Editor:

• You can make bulk changes to your account.
• It’s free to use.

Cons of Google Ads Editor:

• You need to have a Google Ads account to use it.
• You don’t get any suggestions for ads and descriptions.

Optmyzr

Optmyzr is a tool that helps advertisers automate their Google Ads campaigns. It includes several features, including a responsive search ad builder. This helps create responsive search ads by automatically generating headlines and descriptions from your existing ad text.

Enter the URL of your website and select the language and country. You can then choose to generate headlines and descriptions from your existing ad text or a landing page on your website.

If you choose to generate headlines and descriptions from your existing ad text, Optmyzr will automatically create up to 15 headlines and 4 descriptions for you. If you choose to generate them from a landing page, Optmyzr will analyze the page and generate headlines and descriptions based on the page’s content. You can then review the generated headlines and descriptions and make any necessary changes.

Pros of Optmyzr:

• Saves time by automatically generating headlines and descriptions.
• Helps improve ad performance by choosing the best combination of headlines and descriptions.

Cons of Optmyzr:

• It is expensive, with the basic plan starting at $208 per month.
• It may not be suitable for all businesses. For instance, if you have a small website with not much content, Optmyzr may not be able to generate enough headlines and descriptions for you.

Wordstream

Wordstream is a tool that helps advertisers with their keyword research and ad copy creation. It also has a feature that helps in creating responsive search ads. This feature generates headlines and descriptions based on your existing ad text.

Wordstream is very similar to Optmyzr. Enter the URL of your website and select the language and country. You can choose to generate headlines and descriptions from your existing ad text or landing page. Wordstream will analyze the existing content and give suggestions for headlines and descriptions.

On top of that, Wordstream also allows you to A/B test your headlines and descriptions. This is a great way to see which combinations work best for your business. Simply create two ads in Wordstream and then select which ad you want to be the control and which ad you want to be the variant. Wordstream will then rotate your ads and track the performance of each one. You will then be able to see which ad performed better and make changes accordingly.

Pros of Wordstream:

• Provides a wide range of features for free.
• Allows you to A/B test your headlines and descriptions.

Cons of Wordstream:

• Needs existing content to generate ideas. The tool might not work for a small website with few landing pages.

Conclusion

Generating headlines and descriptions for your responsive search ads can be a time-consuming task. You need to think of multiple headings and descriptions while being mindful of the character limit, target keyword and target audience. This is where using one of the above tools can help you save time and effort. We suggest you try out a few of them and see which one works best for you.